A useful ad handoff includes more than an image that looks right in the preview. The headline, supporting line, accompanying copy and saved files all need to describe the same version of the campaign.
Shane’s Creative Ads creates three copy options from local templates and draws square concepts in your browser. You can edit the artwork text and download PNGs. Here is a practical check before those files leave your desk, including what the current export and save controls actually retain.
1. Keep a separate copy of the brief
Write down the product, audience, offer, chosen voice, call to action and any evidence behind the offer. Keep the original product image and its usage rights with that brief. This gives the next reviewer enough context to check the asset without reconstructing your choices from a picture.
The tool’s Extra details field is not used in the current copy templates or artwork. If you put an essential qualification, deadline or proof point there, do not assume it will appear in the result. Add the necessary wording to the final copy or artwork and check it yourself.
For example, a fictional stationery campaign might promote a weekly planner to freelance designers, with “Plan your week on one page” as the benefit and “Learn more” as the action. If the offer applies only to a particular edition, that qualification belongs in the reviewed material, not just in the brief.
For help choosing the message before designing, start with the Creative Ads briefing guide. The workflow below focuses on the files you will actually hand over.
2. Decide whether you want three headlines or one
With Artwork headline left blank, generation uses a different template headline for each of the three concepts. If you fill that field in, the same custom headline is applied to all three. A custom Artwork supporting line is also shared across the three concepts.
When the supporting-line field is blank, the tool uses the offer if one is present; otherwise it uses that option’s copy body. A full paragraph can be too long for the space available. Shorten the line before exporting rather than expecting the canvas to fit every word.
Generate a first set, choose the concept you want, and use its Edit text button for a specific artwork change. Typing a new headline into the brief alone does not update an existing concept. Generating again replaces the displayed set, so use Save concept on anything you need to retain first. Previously saved ideas stay in Saved concepts; use Open to bring one back into the creative workspace.
3. Check artwork text and accompanying copy separately
Edit text changes the selected concept’s artwork headline and supporting line. It does not rewrite the body shown below the image or the separate Ad copy variations cards. The Copy button in those cards still copies that card’s template headline, body and call to action.
That distinction matters when a review changes the offer. Suppose an artwork headline becomes “Plan your next project,” but the copied text still introduces a weekly planner. Both can be grammatically correct while making different promises.
After each artwork edit, review the PNG wording alongside the exact text you intend to paste into the advertising platform. Put that final accompanying text into a separate document. Check the product name, offer, qualifications and call to action line by line. A template phrase about quality, design or usefulness still needs to be true for your product.
The current tool does not publish ads or verify claims. Keep approval and the eventual publishing step in your existing campaign workflow.
4. Inspect the downloaded PNG, not just the preview
The current canvas exports a 640 × 640 pixel PNG. Check the requirements of the intended placement before treating that file as a finished advertising asset. A square concept may need to be rebuilt at a different size or layout for another placement.
- Headline: the canvas allows up to three wrapped lines. Overflow can end with an ellipsis, and a very long unbroken word can extend beyond the intended text area. Read the whole message in the downloaded file.
- Supporting line: the canvas allows up to four lines. Do not put essential offer conditions where they may be cut off.
- Brand name: the artwork uppercases the name and limits the displayed text to 28 characters. Check longer names rather than relying on the full value in the form.
- Product image: the image is cropped to fill a tall slot on the right of the square. Confirm that the product, logo and any important label remain visible.
- Footer: the current PNG includes “AD CONCEPT · REVIEW CLAIMS BEFORE PUBLISHING.” Treat it as a review asset and decide whether you need a separate production-ready layout.
Keep uploaded images below the tool’s 6 MB limit. Select the image before generating the concepts, allow it a moment to load, then generate and check that it appears in the preview. Selecting an image does not update existing concepts. Download PNG waits for the selected concept’s own image to load and be drawn, including after you reopen a saved concept or clear the brief. If the image cannot load, the tool reports the problem without exporting an incomplete file. Open the actual downloaded PNG and confirm that the image and wording are correct. File creation alone is not a visual check.
View the download at normal size and at the smaller size a customer is likely to see. Check contrast, spelling, line breaks and whether the action is easy to read. If you need to adapt the concept in another design tool, preserve the approved wording rather than squeezing it into an unsuitable crop.
5. Rename each file as soon as you download it
PNG filenames are based on the product name. Different concepts for the same product therefore request the same filename. Your browser may add a number or handle the collision another way; that does not tell a reviewer which version was approved.
Rename the files outside the tool with a campaign, concept and version label. For the fictional planner example, useful names would be planner-project-angle-v01.png and planner-project-angle-v02-reviewed.png. Use matching labels for the accompanying copy and review notes.
Record what changed: “v02 shortens the headline and adds the edition name to the supporting line.” That makes a comparison clearer than sending a folder of near-identical images called planner, planner-1 and planner-2.
6. Treat the JSON as a text record, not a complete backup
Export saved ideas downloads a JSON file for the concepts you have explicitly saved in this browser. Unsaved generated concepts and unsaved text edits are not included. It includes fields such as product, brand, headline, supporting line, body, call to action and accent color. It deliberately leaves out the image data. It also does not preserve the full source brief, including audience, voice and Extra details.
Keep that JSON alongside the PNGs, original image and brief if it helps your handoff. There is no JSON import control in the current interface, so do not promise a colleague that opening the file will recreate the workspace.
Click Save concept on each idea you want to keep and check the save confirmation. Saved ideas survive a reload in the same browser; generating a new set does not replace them. After using Edit text, click Save concept again to update that saved idea without making a duplicate. If the tool reports a storage problem, the change has not been saved: keep a PNG and a separate copy of your text before leaving. Browser storage can still be cleared, so retain separate files for important work.
Clear brief resets the form but leaves the displayed concepts in place. Check that you are downloading the intended concept rather than assuming a cleared form means the old artwork is gone.
7. Hand over one clearly identified version
A compact review package can contain:
- The chosen PNG, opened and checked after download.
- The exact accompanying headline, body and call to action in a text document.
- The source brief, original image and relevant rights or claim evidence.
- A short note naming the version, intended placement, changes and approval status.
Use “ready for review” until someone has checked the whole package. Once it is approved, upload through your own advertising workflow and review that platform’s preview too. This keeps a useful browser-made concept connected to the evidence, wording and final placement it needs.